Greg

We’re thrilled to announce an exciting new partnership between Upshot and Xterio, a leading free-to-play-and-earn game publisher & developer leveraging Web3 and AI to deliver next-gen entertainment experiences.

This collaboration fully aligns with Xterio's mission to create rich gaming experiences enabled by player ownership. It also underlines Upshot's commitment to building core NFT infrastructure for those experiences.
## How Xterio is Using Upshot’s Data Insights
To start, [Xterio](https://xter.io/) leverages Upshot's machine learning models to better understand and engage with gamers. Upshot provides unmatched wallet analyses and tracking, giving game studios like Xterio valuable insights into holder behavior.

Some of the data we provide includes:

- Identifying which of Xterio’s holders also hold other collections, illuminating potential partnerships for Xterio.
- Profiling gamer behavior to understand how to incentivize them.
- Tracking holder statistics to see the mix of long-term holders and active flippers.

For Xterio, these data-driven insights help them make strategic decisions about community building, incentives, and partnerships. [Jeremy Horn](https://twitter.com/heyjeremyhorn), Co-founder and COO of Xterio, highlights the power of this approach:

> "Upshot's data science capabilities enable us to base decisions on insights rather than speculation. Their wallet analytics have already saved us weeks of manual analysis and curation and potential revenue loss from misguided efforts. We can’t wait to keep working with them in the future."

## How to Use Network Analytics to Identify Profitable Gaming Partnerships

In addition to wallet analytics, Upshot also provides game studios like Xterio with graph-based network analytics. This sophisticated approach illuminates patterns, clusters, and intersecting interests among gamers and various NFT collections, enriching Xterio's understanding of the broader NFT landscape. By identifying these intricate connections, game studios can identify synergistic partnerships and pinpoint communities with shared interests, making them prime for targeted user engagement strategies. 

This engagement represents the start of an ongoing relationship where we provide Xterio with the tools and knowledge to thrive in Web3 gaming. Upshot Founder and CEO [Nick Emmons](https://twitter.com/nick_emmons) emphasizes the long-term value for game studios:

> "We’re committed to supporting Xterio's growth, both through targeted launches and continual community building. Our proprietary machine learning tools deliver results that would be difficult and expensive to replicate with an internal team."

# Growth Hacking for Game Studios

For game studios like Xterio, the success of our growth hacking tools hinges on one fundamental goal:

__Increasing player engagement and retention.__

For game studios seeking players who already grasp Web3 and will passionately engage in blockchain experiences, Upshot provides a turnkey solution. Our proven machine learning frameworks eliminate the need for extensive internal data teams. The benefits for studios include:

- __More successful NFT launches__: Our wallet analytics tools facilitates a data-driven approach that enhances the likelihood of success for NFT mints.
- __More powerful incentive programs__: Leveraging our tools can significantly augment your incentive structures and user acquisition programs, ensuring they’re both targeted towards long-term holders, not bots.
- __Maximum revenue & efficiency__: Using our wallet analytics and network analytics tools can potentially save weeks of work, freeing you up to focus on strategic decisions rather than time-consuming manual processes.
- __Build with less risk__: Upshot’s tools provide insights into potential risks associated with different wallets, allowing you to make more informed decisions and minimize exposure.
- __Build a stronger, more valuable community__: Identifying high-performing wallets helps you build a powerful community of engaged and dedicated users.
- __Confidentiality & security__: We utilize state-of-the-art security measures to ensure the protection and integrity of you and your players’ data.

This partnership represents a massive advancement, both for Upshot and Xterio.

We look forward to empowering more studios to reach their true potential by leveraging data-driven growth strategies. The future of gaming rests on creating engaging player-owned experiences, and Upshot is ready to help shape it.

Get in touch with [our team today](https://upshot.xyz/) to learn more about how we can level up your game studio!


Upshot partners with leading free-to-play game studio Xterio to provide data-driven growth hacking tools that increase player engagement and retention.

Upshot and Xterio Partner to Unlock the Power of Data for Web3 Gaming

About Upshot

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